12/29/2023 0 Comments Ipsos mori meaning![]() ![]() This globally important trend only shows signs of growth. The joy of nature has become so much more visible and cherished. Perhaps the pandemic has even caused people to slow down and admire the nature they have on their doorstep. This is not true to the Climate Emergency, where concern is still rising sharply. Often, major crises mean that other issues become less visible. COVID-19 might be increasing climate concern.Lessons for media: Tell a consistent story and avoid chasing short term trends to grow your brands people’s values are very consistent over time. ![]() Even the mass adoption of the internet has failed to erode some traditional values statements. Scratch the surface, however, and we see that for the last 20 years attitudes towards tech, society, wellbeing and work have remained very consistent. Taking the UK for example, a usually calm population has appeared to undergo considerable change lately. Brands need to think of the long-term values over short-term trendsĭespite all the talk about divisions in society and the prevalence of fundamental shifts of work, technology and travel, people’s values remain incredibly consistent over the long term.How by reaching out to real audiences at right moments we can help our client prosper both next year and through the next decade. The Ipsos MORI trends for 2021 highlight how we are the agency for now. It’s by creating reliable and tangible experiences that we can grow great brands. dentsu X’s entire philosophy is built around experience meaningful connections for future sustainability. People want experiences, positive and meaningful, to enrich their lives. Purpose for brands is a long-term endeavour it takes commitment and is tied to wider societal change. ![]()
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